STRATEGY DESIGNS
Hounslow Council
I created 2 strategies for Hounslow Council. The BBP Strategy for Hounslow Care and Hounslow Council Health & Wellbeing Strategy 2020-25.
Hounslow Care BBP Strategy
A strong, visual opening that immediately establishes the human element and the scale of the challenge faced during the pandemic year.
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Should feel positive about the resilience of the community and staff.
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Requires a robust visual treatment of data (e.g., charts, maps, and diagrams). Focus on presenting the gap in outcomes to explain the different partners working together—the core concept of the Integrated Care Partnership (ICP).
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Must align with NHS branding guidelines where appropriate (blues/whites/NHS logos), but incorporate the Hounslow Council/local branding palette (which typically includes green and blue accents) to signify the integrated nature of the partnership.
Hounslow Health & Wellbeing Strategy 2020-2025
The design should adhere to the broader Hounslow Borough Council and/or NHS brand guidelines.
Use the client's established primary colour palette (likely blues/greens associated with health and public service), complemented by a secondary palette of purple to visually differentiate the Strategy's key themes (e.g., a warm colour for 'Community/Engagement,' a cool colour for 'Data/Analysis').
Must feature real Hounslow residents (diverse age, ethnicity, and geography) in positive, engaging community settings. Avoid generic stock photography. Focus on authenticity and local relevance.
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