DIGITAL REBRAND
Rokers
Rokers is a family-run business on the outskirts of Guildford, Surrey, founded by Bunny Roker in 1962. Starting out with a bag of potatoes and a lot of ambition. It's grown into a multi-part local hub with an Animal feeds shop, Tack Shop and Country Store.
I was challenged with updating and rebranding the company for social media, giving it a fresh and fun feeling, appealing to an online audience. The first part of this was to rethink their traditional logo and how it could be adapted for social media. Then it was time to move on to defining a colour palette and selected typography to give the company some simple branding rules to ensure their posts in the future will feel part of the same family.
The Mark of a Heritage Brand
The Rokers wordmark leans into its roots — a confident serif with warmth and authority. Three logo variants ensure flexibility across every touchpoint: white on dark, red on cream, and the circular avatar built for social media.
COLOUR PALETTE
Warmth Meets Confidence
A updated digital palette rooted in English countryside warmth. The updated signature Roker Red commands attention, softened by cream and lifted by an unexpected lilac accent that gives the brand a modern, playful edge.
TYPOGRAPHY
Type with Character
Two typefaces that balance heritage and energy - a refined serif for brand authority, and a hand-stamped display font for campaign punch.
SOCIAL MEDIA
Built for the Feed
Post Series
